Why do you want a Djelovanje project for your company?

Action philanthropic projects connect your company’s business success and social responsibility.

These types of projects benefit companies through branding and direct impact:

Customers prefer your brand over the competition
Employees are more loyal and productive
Partners are more likely to do business with you
You are more compliant with ESG regulations
You can achieve tax benefits

What do you get as a company?

Philanthropic projects are not just an act of kindness — they build a strong emotional connection with the brand and increase public trust. In a time when customers, employees and investors are demanding more than just the product itself, socially responsible business is becoming a key advantage in the market.

Strengthening the brand and corporate image
Positive perception among customers and employees
Greater visibility and media coverage
Increased competitiveness in the market
Easier access to investors and partners

What do you do for the community?

Projects focused on real community needs not only change lives, but also create the foundation for long-term stability and development. When companies invest in education, health and social care, they build a sustainable environment in which everyone can thrive.

Regulatory framework and tax breaks

Tax breaks in Croatia allow companies to reduce their tax base for donations for philanthropic purposes, making investing in the community financially viable.

The EU Non-Financial Reporting Directive (NFRD) obliges large companies to report on their CSR activities, including social impact.

The Corporate Sustainability Reporting Directive (CSRD) extends this obligation to more companies, with an emphasis on sustainability and responsible business.

Strategic philanthropic projects are the most visible and influential part of CSR

Such projects attract the greatest media interest and positive PR reactions – because people most easily connect with stories that have a human element.